our clients' success
Many businesses believe online marketing is too expensive or is too complicated for their business. For most, foundational online marketing is affordable, but it takes time, research and the understanding of the various tools available. The struggle is the business owners typically do not have the time, and they have struggled with an "online marketer" or a "digital agency" in the past.
Fortunately, I have been part of this process on both sides for several years. It has taken many late nights, weekends, computer on lap while watching tv, and a ton of trial and error to guide me to solid strategies that have led me to a 90% plus success rate.
Here are a few of the golden nuggets I have found.
Targeted email, text message marketing, reputation monitoring, review generation and management, maybe some pay per click. Every business is different, so every strategy needs to be crafted individually for each customer.
The brutal truth is many companies get oversold on the next wave of online marketing solutions without someone guiding them through the Foundation First.
So why aren't these practices being conducted by the marketing companies you have worked with in the past? Because it takes too much time and they can charge more for the sexier products which do not serve you well without a solid foundation. One of my goals is to begin the shift from the hamster wheel to a ringing cash register - it has been working for me for years - I know it can work for you.
Author - Marty Carry
Founder of Cherish Local
Author - Cherish local