our clients' success
"To over-deliver in customer service to a customer is by far the most valuable thing to a business."
Just like moving to a new area, when going to a business for the first time, one of the biggest take always will be how you were treated while there. If the customer service you receive is poor, then so will your reflection on that company. This is simple transference, when having a poor experience with someone who works somewhere you are likely to transfer that to your view of that business. Therefore, the quality of customer service a company provides will greatly reflect on the entire business.
Daymond John told a Forbes contributor, “To over-deliver in service to a customer is by far the most valuable thing to a business. Because there are only two ways to improve the operations of a business: increase sales or decrease costs”. There is only so much a company can decrease costs, so it is essential to note when operations need to be improved, studies have continued to find that large groups of consumers are willing to pay more to receive great customer service and get the right experience.
"Loyal customers, they don't just come back,they don't simply recommend you, they insist that their friends do business with you."
In summary we can see having good customer service is vital for a business. When a new consumer has a great customer service experience with a company they are not only more likely to return – because of the foundation of trust that experience left – that consumer will talk about that business with others, building awareness. If the awareness built is good, the more new consumers a company will attract. This increases business and keeps the process moving in a good direction.
Author - Megan Carry
Marketing & Creative Manager at Cherish Local
Author - Cherish local