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Something that does serve everyday people browsing the internet is search engine optimization (SEO). Optimizing a brand’s search results does not involve annoying pop-up ads, but instead focuses on making a brand easy to find online. In the first quarter of 2015, mobile searches outpaced those made on the web. This trend has grown exponentially since then which is why businesses today must have a mobile presence to stay relevant.
95% of smartphone users use local search, yet only 7% of businesses have a local search strategy implemented
Local search is mobile search; therefor, local visibility is mobile visibility. The statistics speak for themselves regarding why businesses need a local and mobile presence. Regarding driving new customers into your business, 90% of consumers read online reviews before they visit. If your business is lacking in reviews consumers will be less likely to visit, and they will be even more unlikely to visit if reviews found are poor. Once consumers complete their mobile research 92% of them went out and made a purchase within 24 hours. Therefore, it is becoming increasingly important for businesses – local especially – to keep up with this mobile trend.
Keeping up with digital trends is a job in itself; yet, it is one that must be undertaken to be successful in today’s market. With the rise of digital assistants like Siri, Alexa, Cortana, and Google Assist, it is more vital than ever to make the top of a search list. If you are not the first result, the consumers implementing these tools are not going to hear about you. Seeing how search engines, like google, are making results specific to one’s location, local businesses must master local search – or partner with someone who does. To master the mobile search process, businesses need to claim and fortify their location on as many review sites as soon as possible. For businesses that have more than one location, make a centralized site with links that can connect consumers to each locations’ own website. Make it obvious to consumers where they can find your business. This is when you can begin using marketing and advertising strategies to appeal to local consumers and drive them to your business.
Author - Megan Carry
Marketing and Creative Manager at Cherish Local
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Author - Cherish local